UGC is all the rage these days! UGC (user-generated content) is original content created by consumers for brands to publish on their own social media. UGC is incredible for driving sales through personal testimony and experience along with giving the brand a more personal and relatable edge.  

What is UGC?

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- UGC gives brands the opportunity to create a community with their consumers  

- UGC provides social proof to your customers who are on the fence about purchasing 

- UGC gives potential buyers Relatable content thus improving conversions 

 -UGC can be re-used for future projects and campaigns 

92% of consumers turn to people they know for referrals above any other source.

90% of consumers say authenticity is important when deciding which brands they like and support (up from 86% in 2017).

79% of people say UGC highly impacts their purchasing decisions.

84% of consumers say they trust peer recommendations above all other sources of advertising.

Word-of-mouth marketing generates more than twice the sales of paid advertising.


  

everyonesocial.com/blog/user-generated-content-statistics/


  

Why should I invest in UGC?

Why should I invest in UGC?